SEO Specialist

SEO Specialist

This position will be located in Peru, Colombia or Bolivia. International Transfer policy does not apply for this role.

As an SEO Specialist, you will lead and execute optimization strategies primarily for approximately 20 automotive websites in Chile. This role also requires availability to support, based on daily demand, SEO audits and specific activities across the LATAM region, which are managed by another segment of the team. You will be responsible for designing and implementing strategies to position these websites as leaders in organic visibility, while adapting to the latest technological and search trends, such as Google AIO, Search GPT, and Perplexity.

Among the main functions to be performed are:

Your responsibilities will include

• Manage the keyword research process for the monthly strategic planning of content aimed at generating organic traffic for automotive websites, along with the creation, review, and optimization of meta tags, primarily titles and meta descriptions.
• Ensure the ongoing verification of Google Search Console properties for Chilean sites, enabling consistent data collection from this platform to monitor organic traffic results. In addition, you will maintain and optimize these sites' projects in SEMrush, identifying and implementing opportunities for improvement for each site.
• In collaboration with the Digital Platforms (Development) team, you will manage these improvement opportunities and deliver measurable results on a quarterly basis.

We will match you if you meet the following requirements:

• Proven experience using Screaming Frog for SEO audits, enhanced with APIs such as GA4, Google Search Console, and ChatGPT.
• High-level proficiency in English, including comprehension, reading, and conversation, to communicate ideas, opinions, and insights during meetings with the regional SEO team and the global digital team based in the UK.
• Advanced skills in Excel and Google Sheets, particularly in creating and maintaining tables, pivot tables, data validation and verification formulas, charts, and connections with other online data sources.
• Reporting expertise, with basic experience in Looker Studio and Power BI, as these tools are used by the regional SEO team to track the SEO scope and measure the impact of activities on regional results.
• Knowledge of SQL and basic proficiency in JavaScript.
• This role demands a proactive individual with a focus on achieving tangible results, strong technical expertise, and the ability to adapt to the dynamic requirements of the SEO landscape.

Vacancy Information:

• Direct Leader: SEO Team Lead Americas
• Location: Perú, Colombia, Bolivia.
• Mode: Hybrid
• Application Deadline: 05.03.2025

At Inchcape Americas, we are dedicated to building a diverse, inclusive and authentic workplace. Inchcape is for everyone. If you are excited about this role and share our values ​​of delivering great experiences through innovative thinking and working better together; we invite you to apply.

We support diversity and inclusion in all its forms, without discrimination based on age, gender, sexual orientation, nationality, religion and disability.