Marketing Specialist (Website)

Responsibilities

• Website development lead of TATA and Land Rover TH website
• Be able to handle meeting with OEM (foreigner) to update the report and tracking all online performance
• Develop and execute digital marketing campaigns across various channels including SEO, SEM, search engines, and display advertising.
• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic.
• Conduct keyword research and competitor analysis to identify opportunities.
• Optimize website content, meta tags, and other on-page elements.
• Be able to manage E-commerce platform (Shopee, Lazada)
• Monitor and report daily, weekly and monthly media performance.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Develop and monitor campaign budgets.        
• Be familiar with Google Analytics, Google Search Console, Google Ads, SEO, Tableau, CMS, Meta Tags, Meta Descriptions and other related to digital KPI
• Be able to support other assignment under marketing department – event, operation, other upon request from marketing manager

Qualification

• Minimum 3-5 years’ experience in digital marketing role
• Proficiency in Online Marketing Software and Tools (Google Analytics, SEO, SEM, Tableau, Keyword planner, etc.)
• Bachelor’s degree in business management of marketing or related field
• In-depth knowledge of current digital trends
• Experience in digital marketing in the Lending industry, or a related field
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Good in English both writing and speaking
• Facebook ads buyer is a plus
• Background in automotive business is a plus