Digital Marketing Manager

Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.

Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.

Our Distribution Excellence Team is currently looking for a talented Digital Marketing Manager for Barbados who will implement and oversee the marketing strategy for the company across all channels to enhance the company’s online and offline presence, by devising and executing strategies that engage a following across all identified media platforms.

Here’s what you’ll be doing:

• Develop marketing plans including digital with content and execution strategies as per the objectives of ICI and the OEMs.
• Manage Digital Marketing Coordinator to ensure the effective execution of such marketing plan and any other activities.
• Conduct research to analyse competitive landscape, market trends and customer behaviour and prepare reports by collecting, summarizing and analysing data.
• Create and manage the annual marketing calendar, budget and other presentations as required in line with commercial objectives.
• Oversee design, development and maintenance of the on-line and off-line presence for the dealership and brands, ensuring that material is relevant and aligns with OEM and corporate requirements.
• Measure and report the performance of all digital marketing activities executed and assess against goals (ROI & KPIs).
• Optimise spend and performance based on annual allocated budgets.
• Manage 3rd party vendors for the generation and management of advertising campaigns and other content as required.
• Represent ICI and dealership brands internally and externally.

We'll make a match if you meet the following requirements:

• Bachelor's degree in Marketing and/or Communication
• 5+ years’ proven working experience in a similar senior role
• Demonstrable experience managing marketing databases and social media presence
• Up to date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to grow a brand’s presence off-line and on-line
• Ability to manage data sets and comfortable with analytical platforms
• Experience integrating social media into broader marketing campaigns
• Ability to travel within the Dealer Network as required
• Ability to perform in a fast-paced environment

Role Information:

• Reports to: Distribution Director – Caribbean Markets
• Location: Warrens, St. Michael
• Work Model: Hybrid
• Application Deadline: September 22, 2024

At Inchcape Americas, we are committed to building a diverse, inclusive, and authentic workplace. Inchcape is for everyone. If you are enthusiastic about this role and share our values of delivering great experiences through innovative thinking and working better together, we invite you to apply.

We support diversity and inclusion in all its forms, without discrimination based on age, gender, sexual orientation, nationality, religion, or disability.