Apprentice Sales Executive

Date: 18 May 2023

Location: Chelmsford, United Kingdom

Company: inchcape

BMW Level 4 Sales Executive Apprenticeship – BMW Chelmsford

As an Apprentice Sales Executive, you will receive a competitive Apprentice salary of £14,610, excellent training & support, as well as some amazing benefits including;

  • Employee Discounts with The Showroom – make your salary go further with the discounts and cashback offers available at over 1000 retailers
  • Vehicle purchase discounts – There are plenty ways that you & your family can Drive with Us at Inchcape, from vehicle discounts to service offers. Own your dream car for less
  • A pension that pays – Our flexible pension scheme gives you the freedom to plan for the future in a way that suits you. Choose exactly how much you want to contribute on a monthly basis
  • Life Assurance – we give you the peace of mind when you need it most
  • Cycle to work scheme – get a new bike, equipment or both
  • Employee Assistance Programme – We take employee wellbeing seriously at Inchcape, we offer a programme to support all our colleagues and families with whatever challenges they may face at work or at home 24/7 365 days a year
  • Save as you earn plan- reap the rewards of Inchcape’s success and effortlessly grow your savings. Save every month for a set period in order to buy Inchcape shares at a discounted price
  • And much more…


Are you a driven, enthusiastic and motivated individual? Do you thrive in a fast paced environment? Can you deliver world class customer service?

If the answer is yes to the above then we want to hear from you! Our hugely successful BMW Dealership is looking to recruit a new Apprentice for the new Level 4 Sales Executive Apprenticeship with the BMW Group.

The Level 4 Sales Executive Apprenticeship is Foundation Degree/Higher National Diploma equivalent.

The successful applicant will have the opportunity to work with one of the world’s most prestigious and technologically advanced car manufacturers. We’re dedicated to providing an unparalleled premium experience for our customers. We’re looking for someone to truly make an impact and bring our vision to life, emulating our rich automotive heritage and ensuring every customer visit is unique and tailor-made.

Working as a part of BMW, you’ll be brushing shoulders with some of the most exciting vehicles on the market, every day. Having been making its mark in automotive history for over 100 years, you’ll be joining the prestigious brand that has brought us the awesome M Sport range and now the electric BMW i vehicle, paving the way for automotive sustainability. You’ll be helping our customers select their dream vehicles and be a true brand ambassador. As a result, you need to have exceptional interpersonal skills and be able to build rapport, as well as a desire to provide the highest level of customer service. This combined with excellent organisational and communication skills will enable you to deliver outstanding customer service, representing the high standards and reputation of the BMW/MINI brand.


Main duties to include:

  • Managing relationships with customers face to face delivering a high standard of customer service
  • Become a true ambassador of the sales process, driving forwards all new and used car enquiry leads, whilst building a rapport with the customer to convert appointments into sales and ensuring all leads are maximised
  • Dealing with enquires over the phone and in person, attending product launches and other events, and maintaining your own enquiry database
  • Shadowing sales mentor
  • Identifying and meeting the customers’ requirements


This 15-18 month programme focuses on the core skills that a Sales Executive needs to be successful within a Retailer, and has been developed using a blend of face to face and digital learning concluding with a national sales Level 4 qualification and the BMW / MINI Sales certification.


Desired skills and Personal Qualities

  • Enthusiasm, drive and motivation to consistently achieve and exceed your sales targets
  • A dedication to flawless customer service, with experience of creating great moments for customers and a passion for making their new car experience a special one
  • A real desire and commitment to learning and personal development at foundation degree level
  • A willingness to learn new skills to become a professional salesperson representing BMW at the highest level
  • A keen interest in the automotive industry
  • Confidence and experience with computer systems, and a full UK driving licence – you’ll have the opportunity to drive a huge range of thrilling vehicles
  • A full UK driver’s license is essential


Applicants are required to hold GCSE Grades A*-C / 9-4 or Functional Skills Level 2 (or equivalent) in the following subjects:

  • English
  • Maths
  • ICT (or one other subject if candidate did not take ICT)


Future prospects

On successful completion of the apprenticeship, you will be a qualified BMW/MINI Sales Executive.

 You will also gain a Level 4 Sales Executive Standard.

Following this, there are various opportunities for progression within the Retailer.


Please note: 
For our apprenticeships, our training providers manage the recruitment for us. If you are interested please do apply and we’ll redirect you to our provider for the recruitment process to start. 


At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone. So if you’re excited about this role and you share our values to deliver great experiences through fresh thinking and working better together, we encourage you to apply. You may be just the right person for this or other roles. Please get in touch!