Brand Manager

Boost your brand management career with a 12-month role at Inchcape NZ! Drive impactful campaigns, enhance brand engagement, and collaborate with a dynamic team. Seize this opportunity to shine and grow—apply now!

About Us

Inchcape Automotive New Zealand is looking for a Brand Manager to join the Subaru team.  We pride ourselves on delivering a seamless purchasing experience and ongoing support throughout the vehicle ownership journey.

By joining Inchcape New Zealand, you will be part of Inchcape, a global leader in the automotive industry, with over 1,400 team members across Australia and New Zealand. We are committed to bringing mobility to communities and fostering a sustainable and responsible automotive industry.

Why join us!

• Thorough and ongoing training provided to support you in all aspects of your role.
• Career and development opportunities - providing you with a sense of purpose and direction, you drive your destiny with Inchcape.
• Supportive team environment - We foster a positive and supportive team culture and thrive on working well together.
• Enjoy more time doing that you love with additional days off including an annual Wellbeing Leave Day and annual Volunteering Leave Day each year.

About the Role

In this pivotal role, you will be responsible for developing and executing Subaru's national marketing campaigns and ownership initiatives across Owned, Paid, Earned, and Shared media. As the “brand guardian,” you will maintain Subaru’s brand integrity and lead the charge in creating lasting connections with our audience to drive brand loyalty, consideration, and engagement.

Key Responsibilities:

• Oversee national campaigns across digital, in-store, and traditional media channels, creating comprehensive customer journey plans for brand and model promotions.
• Coordinate with media, digital, and customer experience teams to ensure campaigns are cohesive and effective across channels.
• Own website management and digital content, ensuring seamless user experiences and optimized SEO.
• Develop and uphold Subaru’s brand guidelines, educating teams to ensure consistent messaging.
• Oversee launch marketing efforts, including creative asset development, events, and PR initiatives.
• Conduct competitor and customer insights analysis to refine Subaru’s positioning and strategy.
• Manage the marketing budget and oversee relationships with creative, media, and development partners to maximize campaign impact.

Requirements:

• Experience in marketing, preferably with experience managing large brands or product portfolios.
• Strong project management, verbal/written communication, digital strategy, and budget management skills.
• Proficiency with digital marketing, CRM integration, and web strategy.
• Collaborative mindset with the ability to engage and influence stakeholders across the organisation.
• Passionate about creating meaningful consumer experiences that drive engagement and loyalty.

Join Us

Subaru is known for its commitment to quality, innovation, and customer satisfaction. Join a collaborative team that values fresh thinking and accountability. If you’re motivated to elevate a leading brand and ready to bring your strategic marketing vision to life, apply today!

Please note only shortlisted candidates will be contacted. We take this opportunity to thank you for your interest in working with us.​