After Sales Marketing Specialist

Aftersales Marketing Specialist
Location: South Jakarta, Indonesia 
Job Details: Onsite - Full time 

Do you want to develop world-class skills, build a brilliant career, and thrive within a highly supportive team? Join Inchcape Indonesia, part of Inchcape’s global network.

You’ll play a key part in growing a global business that’s transforming our industry, working with the world’s leading automotive brands, and delivering great experiences for our customers.

Inchcape is seeking an Aftersales Marketing Specialist to join our team in Jakarta. In this position you will collaborate with a dynamic, diverse team to deliver exceptional service and repairs, bringing your expertise and passion for quality to drive your career forward.

What you'll do:

Develop and implement marketing strategies and initiatives across multiple brands that enhance customer satisfaction, retention, and revenue through after-sales programs and services. This role focuses on driving engagement with existing customers, promoting after-sales products and services, and ensuring a superior post-purchase experience that strengthens brand loyalty and supports business growth.

1.  After-Sales Marketing Strategy & Planning

• Develop and execute after-sales marketing plans aligned with the company’s overall marketing and business objectives.
• Identify opportunities to increase customer retention, repeat purchases, and service revenue through targeted campaigns and programs.
• Collaborate with the Marketing Director to define KPIs and monitor program effectiveness.

2. Customer Engagement & Retention Initiatives

• Design and implement customer loyalty programs, maintenance packages, and service promotions.
• Manage targeted communications to customers via email, SMS, CRM platforms, and digital channels.
• Conduct customer segmentation and personalization to optimize engagement and satisfaction.

3. Product & Service Promotion

• Develop marketing materials and campaigns to promote parts, accessories, extended warranties, and value-added services.
• Coordinate with the sales, service, and parts departments to ensure seamless execution of promotional activities.
• Monitor uptake and ROI of after-sales campaigns, adjusting strategies as needed.

4. Market Research & Customer Insights

• Analyze customer feedback, service data, and market trends to identify areas for improvement and innovation in after-sales offerings.
• Conduct competitive benchmarking to ensure the company’s after-sales services remain competitive.
• Provide actionable insights to senior management based on research and data analysis.

5. Collaboration & Stakeholder Management

• Work closely with cross-functional teams including Service Operations, Parts, Sales, and Digital Marketing to deliver integrated campaigns.
• Manage relationships with external vendors, agencies, and partners supporting after-sales initiatives.
• Act as a key point of contact for after-sales marketing communications within the organization.

6. Reporting & Performance Analysis

• Track and report on after-sales marketing performance, including customer retention rates, campaign ROI, and revenue impact.
• Prepare regular reports and recommendations for the Marketing Director to inform decision-making.
• Ensure continuous improvement of programs through testing, feedback loops, and innovation.

SKILLS AND EXPERIENCE REQUIRED:
•    Proven experience in developing and executing successful after-sales campaigns and programs.
•    Familiarity with CRM tools and customer lifecycle management.

QUALIFICATIONS:
•    Education: Bachelor’s degree in Marketing, Business Administration, or related field.
•    Experience: 3–5 years of experience in marketing, customer relationship management, or after-sales/service marketing roles (automotive or consumer goods industry preferred)
•    Technical Skills:  Knowledge of customer data analytics, segmentation, and loyalty program management.

Start your journey
If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. You might be the perfect fit we’re looking for. Join our team and become part of a leading global automotive company that is transforming tomorrow, together.
Opportunity for everyone Inchcape actively encourages applicants from all identities, backgrounds, and experiences, helping ensure our workforce is representative of the global communities we operate in. 

About us
Inchcape is the leading global automotive distributor operating in 38 markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future.
Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners.

We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Find out more visit www.inchcape.com

Additional information request
Selected candidates will be contacted to initiate our hiring journey. We may request additional information from applicants to better understand your background, qualifications and experience for the role.