Retail Marketing Manager

We are hiring: Retail Marketing Manager 
Location: Sequis Tower, South Jakarta, Indonesia 

What You’ll Lead Next

Develop and implement marketing strategies and programs that drive showroom traffic, enhance customer experience, and support sales objectives across multiple automotive brands. The Retail Marketing Manager ensures consistent brand representation at the retail level, manages dealer marketing activities, and collaborates with internal and external stakeholders to maximize marketing effectiveness and return on investment (ROI). 

What you´ll do

1. Retail Marketing Strategy & Planning
•    Develop and execute retail marketing strategies to support sales and brand objectives across dealerships.
•    Align retail marketing initiatives with overall brand positioning and national marketing campaigns.

2. Dealer Marketing Support & Collaboration
•    Work closely with dealers to ensure compliance with brand guidelines and marketing standards.
•    Provide marketing toolkits, promotional materials, and guidance for local campaigns.
•    Monitor and evaluate dealer marketing activities for effectiveness and consistency.

3. Campaign Development & Execution
•    Plan and manage retail-level campaigns, seasonal promotions, and showroom activations to drive customer engagement and leads.
•    Coordinate with creative, digital, and PR teams to deliver integrated campaigns.

4. Customer Experience & Brand Presence
•    Ensure premium brand experience in all retail touchpoints, including showroom displays, events, and customer-facing materials.
•    Conduct regular audits of dealer showrooms to maintain brand identity and customer journey excellence.

5. Budget Management & ROI Analysis
•    Manage retail marketing budgets effectively, ensuring optimal use of resources.
•    Analyze campaign performance and provide recommendations for improvement based on ROI and dealer feedback.

6. Reporting & Insights
•    Provide regular reports on retail marketing activities, campaign performance, and market trends to the Country Marketing Director.
•    Deliver actionable insights to improve retail marketing strategies and execution

About you

• Proven experience managing dealer/distributor marketing activities.
• Demonstrated ability to develop and implement retail campaigns that drive measurable results.
• Knowledge of competitive dynamics, customer behaviour, and market trends influencing retail performance
• Strong knowledge of retail marketing principles, in-store promotions, and customer engagement strategies.
• Strong stakeholder management and relationship-building skills.
• Ability to interpret sales and marketing data to guide decision-making.

Start your journey

If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. You might be the perfect fit for this role or another opportunity within Inchcape. 
Join our team and become part of a leading global automotive company that is transforming tomorrow, together.

We offer you

At Inchcape, we’re shaping the future of mobility, and you’re invited to shape it with us. You’ll join a collaborative culture that values wellbeing, growth, and inclusion. Through impactful work, ongoing development, and global and local rewards, we create a workplace for people to succeed and fulfil your aspirations. 

About us

Inchcape is the leading global automotive distributor operating in 39markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future.
Our diverse global team of over 17,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Find out more visit www.inchcape.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.