Social Media & Visual Merchandiser

Date: 8 Feb 2024

Location: Loughborough, United Kingdom

Company: inchcape

Mercedes Benz Loughborough - Social Media and Visual Merchandiser

£14,000 + OTB £16,010 + Employee Benefits
22.5 hours a Week




At Inchcape, we are all about rewarding hard work, that’s why we offer a benefits package with great perks from vehicle discounts to mental health support and much more…

  • Family Friendly - Enhanced family friendly policies, giving you more time to spend with your family
  • Annual leave - A minimum of 33 days annual leave (including bank holidays), rising with long service
  • Looking to develop? - Grow your career with us, receive industry leading training from the brand you represent and our dedicated training team
  • Your Wellbeing - We take employee wellbeing seriously at Inchcape, we offer a programme to support all our colleagues and families with whatever challenges they may face
  • Your Discount - From Apple to Asda and everything in between, we offer discounts that save you money every day
  • Your Finances - Effortlessly grow your savings with our Share Scheme, we will match up to 7% when you enrol into our flexible pension scheme and have peace of mind with our free life assurance cover and much more
  • Your Recognition - We put our colleagues at the heart of what we do with ongoing recognition and an annual event to celebrate those that go over and above
  • Drive with us - We offer discounts and offers on both new & used vehicles and servicing for you, your friends and family
  • Your Health - From gym discounts to cash healthcare plans, find everything you need to look after your health
  • Cycle to Work - Get a bike and or cycling gear at a significantly reduced price
  • A company that cares - We believe Inchcape is for everyone and we’re dedicated to building a diverse, inclusive, and authentic workplace

Job Introduction

The automotive industry is undergoing its biggest transformation, moving from a product to service centred approach. Mercedes is determined to be at the forefront of this transformation, revolutionising every step of the customers journey with the onsite dealership at its heart. 

This role’s focus is to showcase the trends and technological features that are constantly changing and evolving in a way that will excite our customers.


You must capture that excitement and communicate it through the application of visual merchandising. Through merchandising, you will clearly state who we are, what we have to offer and how we offer that to our customers.

In many cases, our online vehicle offering is the first interaction with our customers and therefore vehicle merchandising is the moment of truth, it is the deliverance of the promise of our products and the fulfilment of our customers’ expectations.


You will be responsible for merchandising our digital ‘shop window’ by leveraging our online vehicle display to maximise sales, working with the team onsite to promote the dealership through various channels including social media, internal communications and group newsletters. You will also support the online digital sales team by providing the required information to assist them when responding to customer queries


Main Responsibilities

  • Taking high quality images, creating an external video and internal 360 video of all inbound stock for use on our website adhering to all standards and regulations.
  • Provide specific vehicle information or photography to the digital sales team as requested
  • Identifying specification on each vehicle and classifying each vehicles unique selling points to be uploaded to relevant systems in a timely manner including additional Mercedes-Benz data (previous usage, previous owners)
  • Merchandise each vehicle in line with agreed standards for the purposes of promoting and selling a vehicle, including descriptions, attention grabbers and picture quality.
  • Review and mange feeds to various website including pictures, descriptions, and volumes
  • Manage all aspects of site social media including Facebook, Instagram and TikTok in line with the group policy and Mercedes Benz standards
  • Creation of new and engaging content for paid and unpaid advertising campaigns with a focus on impactful use of media to generate maximum traction for our products
  • Perform regular reviews of stock including refreshing aged advertisements and reviewing weekly Autotrader reports to understand why a vehicle has not sold
  • Responsible for showroom merchandising – ensure display cars are correctly displayed as per MercedesBenz guidelines and updating point of sale information ie(vehicle price, equipment specification, fuel consumption)
  • Work with the parts department to ensure that display cars are fitted with the appropriate accessories (according to Mercedes Benz guidelines)


The Ideal Candidate

  • Understanding Mercedes Benz Brand models and specifications
  • Eye for detail and ability to work with vehicle descriptions and vehicle data
  • Good communication skills
  • Organisational skills
  • Ability to act independently and with initiative
  • High standards for management of point of sale information, media and vehicle merchandising
  • Working as part of a team
  • Previous experience in the motor trade would be an advantage, so you have a good base on which to expand your knowledge and skills
  • Knowledge of photography would be helpful but not essential
  • Experience and knowledge of using social media platforms


About The Company

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staff to ensure you and your car receive the best possible attention.


OUR VISION: To be the world’s most trusted automotive Distributor.

Inchcape is ambitious! We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.


At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone. So if you’re excited about this role and you share our values to deliver great experiences through fresh thinking and working better together, we encourage you to apply. You may be just the right person for this or other roles. Please get in touch!