Marketing Officer 1

Roles and Responsibilities 

1. Marketing Strategy & Planning 

• Develop and execute integrated marketing plans that align with brand positioning and sales objectives. 

• Conduct market analysis to identify emerging trends, customer preferences, and competitive dynamics in the EV and tech sectors. 

• Identify opportunities to incorporate cutting-edge technology into marketing campaigns and product storytelling. 

• Ensure all strategies reinforce premium positioning and target customer segmentation, not just volume-driven growth 

2. Brand Development & Communications 

• Strengthen and elevate brand identity through high-quality, aspirational, and technology-led storytelling 

• Manage and grow presence across social media platforms, ensuring consistent, tech-driven engagement. 

• Craft compelling marketing messages that translate technical features (e.g., ADAS, smart cockpit, autonomous driving) into user-friendly benefits. 

3. Digital Marketing & Content Creation 

• Plan and execute digital advertising campaigns (Google, Meta, TikTok, etc.) using data-driven insights. 

• Create content—including videos, infographics, and posts—that highlights technological advantages and lifestyle appeal. 

• Use analytics tools to track campaign performance and optimize maximum ROI. 

• Ensure all digital content and campaigns align with premium brand standards and visual consistency 

4. Events & Product Launches 

• Design and execute premium, immersive brand experiences including product launches, test drive events, and technology showcases 

• Collaborate with partners, media, influencers, and communities to elevate brand visibility. 

• Ensure customer‑facing events clearly communicate brand innovation and value proposition. 

• Ensure all events deliver consistent, high-quality customer experience aligned with brand positioning 

5. Market Research & Insights 

• Monitor EV industry trends, consumer tech behavior, and digital marketing innovations. 

• Provide insights into management to support product positioning and promotional strategies. 

• Benchmark  marketing approach against global competitors and EV leaders. 

6. Lead Management & Conversion 

• Manage end-to-end lead funnel from generation to conversion in collaboration with Sales team  

• Track and optimize key metrics including lead volume, cost per lead (CPL), conversion rate, and sales pipeline health  

• Ensure timely follow-up and proper lead assignment through CRM systems  

• Continuously improve lead quality through campaign optimization and audience targeting 

• Balance lead generation targets with lead quality and brand positioning considerations 

7. Demand Planning & Supply Alignment 

• Align marketing campaigns with vehicle availability, inventory levels, and production allocation  

• Support demand forecasting by providing market insights, campaign projections, and customer trends  

• Monitor stock ageing and recommend targeted campaigns to optimize inventory movement  

• Collaborate with Sales and Operations to balance demand generation with supply constraints 

8. Data Analysis & Business Intelligence 

• Develop and maintain marketing performance dashboards covering campaigns, leads, and conversion metrics  

• Analyze data to generate actionable insights that support business decisions and sales performance  

• Provide regular reporting (weekly/monthly) on marketing effectiveness, ROI, and market trends  

• Use data-driven approach to continuously refine marketing strategies and improve outcomes 

9. Marketing Intelligence 

• Establish structured market intelligence tracking including competitor activities, pricing trends, and customer behavior  

• Provide periodic intelligence reports to support strategic planning and product positioning  

• Identify opportunities and risks in the EV market and recommend proactive marketing actions 

10. Brand Governance & Experience Standards 

• Ensure all marketing initiatives consistently reflect a premium, cohesive, and technology-forward brand image  

• Maintain strict control over brand tone, messaging, and visual identity across all channels and touchpoints  

• Balance commercial objectives with brand integrity, ensuring campaigns do not dilute long-term brand positioning  

• Review and refine customer-facing materials and campaigns to meet high-quality and premium experience standards 

Behavioral Requirements 

1.Preferred Competencies 

• Able to translate technical concepts into impactful marketing messages. 

• Creative mindset with strong storytelling ability. 

• Skilled in analyzing digital data and turning insights into actions. 

• Strong project management and coordination skills. 

• Familiarity with graphic design, video editing, or content creation tools is an added advantage. 

2.Personality Traits 

• Curious and constantly seeking new knowledge about technology and the EV world. 

• Adaptable, willing to experiment with new marketing formats and technologies. 

• Passionate about innovation, sustainability, and the future of mobility. 

• Collaborative team player with good communication and interpersonal skills. 

Qualifications and Requirements 

• Bachelor's degree in marketing, Communications, Business, or a related field. 

• Or HND in Sales and Marketing or equivalent with 2–3 years of experience in marketing, preferably in automotive, technology, or digital‑first industries. 

• Strong understanding of digital marketing tools and platforms. 

• Tech savvy with a deep interest in emerging technology, EV innovation, AI advancements, and mobility trends. 

Licensure