Marketing Officer I

Do you want to lead in a dynamic business that’s transforming global automotive distribution? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and accelerate our industry towards a low-carbon, sustainable future.

Join Inchcape Africa, part of Inchcape’s global network. You’ll be instrumental in executing our bold and exciting strategy, delivering great experiences for our customers, colleagues and partners. Powering the performance of a highly collaborative team of diverse and talented colleagues.

Our Marketing Team is seeking a Marketing Officer to join our BYD Business Unit, based in Addis Ababa, Ethiopia. In this position you will

• Coordinate and implement integrated marketing campaigns across digital and offline channels as per the guidance from the Marketing Manager
• Coordinate media relations to strengthen brand reputation and secure positive coverage
• Ensure consistent brand messaging aligned with BYD’s corporate identity
• Execute timely marketing initiatives to support product launches and promotions
• Enhance visibility across channels including social media, press, and community outreach
• Maintain BYD’s visual identity across all dealership communications
• Oversee social media management, ensuring engaging content and audience growth
• Plan and execute events, exhibitions, and test-drive experiences to attract customers
• Organize brand activations that highlight BYD’s innovation and sustainability values
• Ensure operational excellence in event logistics, vendor coordination, and customer experience
• Align events with overall marketing strategy to maximize ROI and brand impact

About you

To be successful in this role you would need:

• BA in Marketing Management or Business-Related field with a minimum of Two-Three Years relevant work experience.
• Strong knowledge of marketing strategy, digital tools, and automotive industry trends
• Excellent communication and media relations skills
•  Proficiency in design tools (Canva, etc.)
•  Event planning and project management expertise
• Ability to manage multiple initiatives under tight deadlines
•  Creative mindset with attention to detail and brand consistency

• Passionate about process improvement and attention to detail.
• Strong commitment to high-performance culture
• Results-oriented mindset with a proactive and strategic approach

We offer you

At Inchcape, we’re shaping the future of mobility, and you’re invited to shape it with us. You’ll join a collaborative culture that values wellbeing, growth, and inclusion. Through impactful work, ongoing development, and global and local rewards, we create a workplace for people to succeed and fulfil your aspirations.

Enjoy a comprehensive remuneration and benefits package, such as:

• Competitive remuneration
• Group Life & Medical plan
• Pension/Provident plan
• Variable pay package
• Exposure to dynamic and collaborative work environment enabling
• Continuous learning & development opportunities

Start your journey

If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. You might be the perfect fit for this role or another opportunity within Inchcape. Join our team and become part of a leading global automotive company that is transforming tomorrow, together.

Opportunity for everyone

Inchcape actively encourages applicants from all identities, backgrounds, and experiences, helping ensure our workforce is representative of the global communities we operate in. Read more  here about our Inclusion and Diversity commitments, including our targets, programmes, and policies.

About us

Inchcape is the leading global automotive distributor operating in 40+ markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future.

Our diverse global team of over 17,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Discover more at www.inchcape.com

Inchcape Africa, with presence in Ethiopia (Motor & Engineering Company of Ethiopia), Kenya (Inchcape Kenya) and Djibouti (Inchcape Djibouti, Red Sea Automotive FZCO) is a member of Inchcape plc, a leading global automotive distribution company and the authorized distributor of multiple globally renown brands in all above three markets. Recently, the company expanded its brand portfolio with BYD and CASE Construction in Ethiopia market, New Holland Agriculture in Kenya market, reinforcing its commitment to delivering advanced technologies and shaping the future of mobility in the markets we operate.

Additional information request
Selected candidates will be contacted to initiate our hiring journey. We may request additional information from applicants to better understand your background, qualifications and experience for the role.