Sales Executive 1

DUTIES AND RESPONSIBILITIES 

1. Technology Advisory & Product Expertise 

• Serve as a subject matter expert on advanced vehicle technologies, including driver assistance systems (ADAS), connectivity, digital interfaces, and emerging mobility features.  

• Translate complex systems and technical features into clear, relevant, and compelling customer benefits.  

• Conduct in-depth product walkthroughs and personalised demonstrations, tailored to customer needs and level of understanding. 

• Educate customers on:  

• EV ownership lifecycle  

• Charging ecosystem and infrastructure  

• Software features, updates, and digital integration  

• Support customers in building confidence in adopting new mobility technologies and EV ownership.  

• Act as an internal reference point for product knowledge, supporting team capability and consistency in product understanding. 

2. Sales Performance & Customer Engagement 

• Achieve and exceed monthly and quarterly sales targets set by management.  

• Conduct customer consultations, need assessments, and test-drive sessions.  

• Proactively manage and follow up on leads, maintaining a strong and active sales pipeline.  

• Deliver a high standard of customer experience before, during, and after the sales process. 

3. Consultative Sales & Customer Experience 

• Deliver consultative, needs-based selling, not transactional sales  

• Diagnose customer lifestyle and mobility needs before recommending solutions  

• Design end-to-end ownership experience (vehicle + tech + charging + support)  

• Build long-term relationships as a mobility advisor, not just a seller 

• Own and deliver a premium, end-to-end customer journey from first contact through vehicle delivery and post-sales engagement.  

• Provide personalized consultation, aligning vehicle recommendations to customer lifestyle, usage patterns, and technology preferences.  

• Ensure a seamless, consistent, and high-quality experience across showroom, test drive, and digital touchpoints.  

• Build long-term customer relationships to drive repeat business, referrals, and brand advocacy. 

4. Product Demonstration, Branding & Experience Design 

• Conduct immersive test drives focused on:  

• Intelligent driving features  

• User interface & cockpit experience  

• Performance vs ICE vehicles  

• Personalized demonstrations based on customer profile (tech-savvy vs traditional driver)  

• Create “wow moments” through technology, not just vehicle specs 

• Act as a brand ambassador, consistently upholding premium positioning, innovation narrative, and customer-first philosophy.  

• Ensure all customer interactions reflect brand standards, professionalism, and experience of excellence.  

• Support and execute brand campaigns, launches, and activations in alignment with global and local guidelines. 

5. Digital & Smart Engagement 

• Position as a thought leader in EV and smart mobility  

• Create educational content explaining:  

• EV myths vs facts  

• Autonomous driving features  

• Ownership benefits vs ICE vehicles  

• Convert digital engagement into informed, high-quality leads 

• Develop strong understanding of vehicles, features, technologies, and competitive advantages. 

• Demonstrate smart EV features (intelligent cockpit, ADAS systems, charging technology, etc.) to customers confidently. 

• Stay updated on EV market trends and competitor offerings. 

6. Market Intelligence & Competitive Positioning 

• Track competitor EV technologies, not just pricing  

• Understand:  

• Battery tech evolution  

• Autonomous driving landscape  

• Software-defined vehicle trends  

• Provide insights to management on customer perception of EV tech 

7. Sales Performance, Administrative & Reporting Duties (CRM Excellence)  

• Achieve sales KPIs through value-based selling, not volume pushing  

• Focus on conversion quality and customer understanding, not just pipeline size 

• Prepare daily, weekly, and monthly sales reports. 

• Maintain customer data and sales documentation accurately. 

• Coordinate with the marketing team during promotions, events, and campaigns. 

8. Brand Representation & Innovation Advocacy 

• Participate in roadshows, exhibitions, test-drive events, and brand activations. 

• Represent professionally and build strong customer relationships. 

• Assist in planning and executing sales-driven events. 

• Represent as a future mobility brand, not a traditional car brand  

• Participate in events as a product speaker / demonstrator, not just promote 

BEHAVIORAL REQUIREMENTS 

Professional Traits 

• Technology-Oriented Thinker – Strong curiosity and understanding of smart systems, software, and innovation  

• Consultative Influencer – Able to guide customers through complex decisions  

• Continuous Learner – Keeps up with fast-evolving EV and AI trends  

• Credible Communicator – Speaks with authority, not scripted selling  

• Willingness to work on weekends and public holidays as required for events or showroom operations 

Personal Qualities 

• Analytical mindset (can compare ICE vs EV logically)  

• Passion for future mobility & sustainability  

• Ability to simplify complex ideas 

QUALIFICATION REQUIREMENT: 

• Minimum Diploma or higher in Business, Marketing, Engineering, IT, Automotive Technology, or related fields.  

• With 2–4 years' experience in EV / Automotive / Tech products / Consumer electronics / SaaS 

OR 

• Candidates without a Diploma must have a minimum of 4 years of relevant experience in automotive, technology, or customer-facing sales roles.  

AND 

• Proven track record of meeting or exceeding sales targets. 

• Proficiency in digital tools and CRM systems.  

• Willingness to work weekends and public holidays based on showroom operations. 

Strong ADDED advantage:  

• Strong understanding of EV trends, sustainable mobility, and connected car technologies is an advantage (EV architecture (battery, drivetrain), ADAS / autonomous systems, Software ecosystems / UI/UX) 

• Experience in consultative or solution-based selling  

• High digital fluency (CRM, social, content tools) 

LICENSURE 

• Possess a valid driver’s license.