Sales Executive 2

1. Key Roles 

• Responsible for delivering premium, consultative, customer-centric retail experience by acting as a product expert and trusted advisor, guiding customers toward the right solution rather than a transactional sale. 

• Understanding customer needs and guiding customers through the purchase process by executing the 8-step Sales Playbook process.  

• Achieving KPI on Personal sales volume, Lead response time, Test drive conversion, Closing ratio, Customer satisfaction. 

2. Customer Engagement & Sales Journey Responsibilities 

• Proactively greeting all customers entering the showroom in a warm, professional, and welcoming manner. 

• Understand customer needs through effective questioning and active listening. 

• Create an atmosphere of trust, comfort, and transparency. 

• Conduct needs analysis based on lifestyle, usage, budget, and preferences. 

• Present suitable models and variants aligned with customer requirements. 

• Demonstrate vehicle features, safety technologies, and unique selling points. 

• Arrange and conduct test drives with clear product storytelling. 

• Address customer questions, objections, and concerns confidently and accurately. 

• Prepare quotations and explain pricing, promotions, and financing options. 

• Guide customers through documentation, booking confirmation, and order process. 

• Maintain regular follow-up with prospects to maximize conversion. 

• Deliver vehicles professionally and ensure a smooth handover experience. 

3. Product Knowledge & Consultation 

• Develop strong knowledge of models, variants, specifications, and pricing. 

• Understand brand DNA, including safety philosophy, AWD system, and Boxer engine technology. 

• Explain technical features in clear, customer-friendly language. 

• Translating features into customer benefits 

• Stay updated on new model launches, enhancements, and accessories. 

• Demonstrate credibility as a product specialist and trusted advisor. 

4. Customer Inquiry & Relationship Management 

• Respond to leads within Sales Lead Agreement. 

• Maintain accurate CRM records 

• Handle walk-in, phone, digital, and referral inquiries professionally. 

• Respond to customer questions promptly and knowledgeably. 

• Manage customer database and follow-up schedules. 

• Ensure accurate communication regarding delivery timelines and vehicle availability. 

• Maintain long-term relationships to encourage repeat purchases and referrals. 

5. Showroom, Brand & Customer Experience Management 

• Maintain showroom cleanliness, vehicle presentation, and merchandising standards. 

• Ensure display vehicles are clean, fuelled, and ready for demonstration. 

• Monitor showroom layout and customer flow experience. 

• Uphold brand standards at all customer touchpoints. 

• Support showroom events, launches, and promotional activities. 

6. Test Drive & Demonstration 

• Conduct safe, structured test drives. 

• Highlight confidence, safety, and stability. 

• Prepare vehicles for demonstration 

7. Collaboration & Internal Coordination 

• Work closely with sales supervisors to achieve individual and team targets. 

• Coordinate with marketing team on campaigns, showroom activities, and events. 

• Liaise with admin, finance, and operations teams to ensure smooth transactions. 

• Provide market and customer feedback to management. 

• Contribute positively to team culture and dealership performance. 

8. Sales Performance & Accountability 

• Achieve monthly and quarterly sales targets assigned by management. 

• Track personal sales pipeline and lead conversions. 

• Maintain accurate sales records and CRM updates. 

• Participate in sales meetings, training, and coaching sessions. 

• Continuously improving sales performance and customer satisfaction scores. 

9. Skills & Competencies Required 

• Strong interpersonal and communication skills. 

• Consultative selling and customer-centric mindset. 

• Confidence in presenting and explaining products. 

• Ability to handle objections and customer concerns professionally. 

• Self-motivated with high accountability and discipline. 

• Professional appearance and attitude. 

10. Behavioural Expectation 

• Customer-obsessed at every interaction. 

• Takes ownership of leads & customer cases. 

• Works with speed, especially on response times. 

• Collaborates with team for product knowledge. 

• Seeks learning & growth. 

• Maintains honesty & compliance. 

11. Tools & Systems 

• Customer Relationship Management (CRM) systems. 

• Microsoft Office or equivalent productivity tools. 

• Dealership sales and inventory systems. 

• Digital brochures & retail platforms. 

12. Performance KPIs 

• Sales volume, achieving personal target 

• Lead response Sales Lead Agreement (SLA). 

• Conversion and test drive ratios to success sales. 

• Achieving Sales Satisfactory Index (SSI) and Customer Satisfactory Index (CSI). 

• CRM compliance 

13. Skills, Experience & Additional Criteria 

• Strong interpersonal and consultative selling skills. 

• Customer-first mindset with integrity and professionalism. 

• Previous experience in automotive or retail sales. 

• Car enthusiast with genuine interest in vehicles and automotive technology. 

• Prior experience or knowledge of vehicles is an advantage. 

• Valid driving license. 

• Willingness to work weekends and retail hours. 

14. Ideal Sales Executive Persona 

• Passionate about cars. 

• Confident with people, and proud to represent the brand.  

• Enjoy understanding customers, explaining products, maintaining a premium showroom experience, and building trust. 

• Disciplined, well-presented, and motivated by both customer satisfaction and performance results. 

QUALIFICATION REQUIREMENTS 

• Minimum Diploma or higher in Business, Marketing, or related fields.  

• Minimum 1–3 years of sales experience in automotive, retail, or customer-facing industries. 

OR 

• Candidates without a Diploma must have a minimum of 3 years of relevant experience in automotive or customer-facing sales roles. 

And  

• Proven track record of meeting or exceeding sales targets.  

• Strong communication and interpersonal skills, with the ability to build trust and long-term customer relationships.  

• Basic proficiency in digital tools and CRM systems.  

• Possess a valid driver’s license.  

• Willingness to work weekends and public holidays based on showroom operations.