Aftersales Marketing Specialist

SUMMARY
The Aftersales Marketing Specialist will focus on the development of programs to maximize profit through increased patronage of products and services of the Aftersales business. He / She will work closely with the Aftersales Team in identifying strategies to improve customer retention along with the development of an overall marketing plan. He / She will define and/or update key performance indicators relevant to marketing efforts and tracking success towards those goals. 

ESSENTIAL DUTIES
•    Develop and implement strategies to retain existing customers
•    Process and analyze customer data to identify opportunities for improving customer retention rates
•    Collaborate with cross-functional teams to create engaging customer retention campaigns
•    Measure and report on the effectiveness of retention campaigns and initiatives
•    Develop artwork designs and specifications for social media posts, email marketing campaigns, and a lifestyle boutique catalogue.
•    Build and maintain relationships with customers through targeted communication and personalized experiences
•    Utilize customer feedback to drive continuous improvement and enhance customer satisfaction
•    Work with sales, aftersales and customer relations teams to ensure a seamless customer experience
•    Continuously monitor industry trends and best practices to inform retention strategies and tactics.

QUALIFICATIONS

Education

• Bachelor’s degree in marketing, communications, business, or related field

Experience

• Experience in marketing, preferably in a data-driven role, and experience in managing retention programs. Proficiency in data analysis, using customer relationship management (CRM) software, and has strong communication and project management skills.

Licensure and Certification

• Driver’s License

KNOWLEDGE, SKILLS, AND ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•    Knowledge
o     Retention Marketing, Digital Marketing, Customer Lifecycle, Microsoft Office, Canva
•    Skills
o     Project Management, Data Analytics, Market Research, Interpersonal Communication
•    Abilities
o    Strong mental agility, Creative, Collaborative, Goal-oriented, Adaptable

HEALTH, SAFETY, AND ENVIRONMENT (HSE) ACCOUNTABILITIES
•    Responsibilities
•    Key Activities    

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•    The physical requirements of this position involve sedentary work, which involves sitting most of the time
•    Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body
•    The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures, and viewing a computer terminal

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•    Workstations located in air-conditioned offices with adequate lighting.  Must perform work outdoors from time to time.