Dealer Marketing Assistant Manager

Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.

Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.

Here, you will unlock your full potential with career opportunities and learning experiences. You’ll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.

Dealer Marketing Assistant Manager

Roles and Responsibilities:
 

Dealer Brand Building and Dealer Marketing

•  Builds Mercedes-Benz Greenhills and Mercedes-Benz BGC brands through strategizing, planning and implementing of effective and efficient local marketing plans.
•  Develops local marketing strategies and tactics to boost the dealership’s reputation and drive qualified traffic, both offline and online.
•  Deploys successful local marketing campaigns from ideation to execution.
•  Experiments with various organic and paid acquisition channels to generate quality leads.
•  Acts as a key interface between the internal and external parties including but not limited to: Sales, Events, PR, Digital, Aftersales, suppliers, agencies, etc.
•  Builds strategic partnerships with other luxury brands that are aligned to Mercedes-Benz standards.
•  Monitors and tracks dealer marketing budgets on a monthly basis to ensure funds are allocated wisely.
•  Oversees and approves dealer marketing materials to ensure that everything is aligned with brand guidelines.
•  Measures and reports on the performance of marketing campaigns, gains insight and assesses against goals.
•  Ensures that all Dealer Marketing KPIs are met at all times.
•  Provides local market research, local competitive analysis, local market strategies, and builds sales stories in support of sales strategies

Dealer Customer Experience

•  Develops local Customer Experience strategies and initiatives that are aligned with Mercedes-Benz standards to be implemented at the local dealerships assigned – Mercedes-Benz Greenhills, Mercedes-Benz BGC.
•  Analyzes customer feedback, trends, and data to identify improvement opportunities.
•  Ensures consistent and positive customer interactions across all touchpoints.
•  Collaborates with cross-functional teams to enhance customer satisfaction including but not limited to Sales, Aftersales, BDC, Brand Marketing, etc.
•  Ensures that Customer Experience KPIs are met. Monitors customer metrics and reports on CX performance including but not limited to NPS, Reputation.com, Google Reviews, etc.
•  Monitors the Customer Journey – tracks customer interactions across various touchpoints and identifies bottlenecks or areas of difficulties. Provides recommendations to address concerns.
•  Regularly evaluates the effectiveness of implemented local CX strategies and initiatives, and makes necessary adjustments based on customer feedback and performance metrics

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.