Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.
Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.
Here, you will unlock your full potential with career opportunities and learning experiences. You’ll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.
SUMMARY
The Digital & Creatives Marketing Specialist for Inchcape Philippines is responsible for managing digital marketing initiatives and supporting minor creative tasks for a specific brand, primarily Changan. This role involves overseeing, planning, and analyzing the assigned brand’s digital marketing efforts while also contributing to digital content creation for the website, social media, and other online platforms. The position requires close coordination with the Digital & Transformation Manager, digital marketing agency, brand team, BDC, and DDC to ensure that digital marketing objectives and KPIs are met.
ESSENTIAL DUTIES
Reports to the Digital & Transformation Manager and aligns overall digital marketing strategies with the brand’s goals.
Manages the brand’s website, social media accounts, and other digital channels, ensuring content consistency and engagement.
Maintains and optimizes the brand’s website, including, but not limited to updating images, copy, SEO, and product information.
Monitors and ensures the proper usage of Salesforce by the brand’s sales team, coordinating closely with the BDC and Sales & Marketing teams to maintain accurate lead information.
Collaborates with the brand’s Sales & Marketing teams to develop a comprehensive Digital Marketing Plan that aligns with KPIs related to website performance, leads management, digital conversion rates, and digital tool implementation.
Manages the digital transformation initiatives of the brand, working closely with Digital & Transformation Manager, Inchcape Digital Delivery Center (DDC) and brand team to plan, test, and implement new digital tools that meet business objectives.
Provides regular reports on digital marketing performance and develops strategic recommendations for continuous improvement.
QUALIFICATIONS
Education
Graduate degree in any course related to the function and role required
Experience
Experience in digital marketing and social media management
Basic proficiency in creative tools such as Canva (Adobe Photoshop is a plus).
Licensure and Certification
Not applicable
KNOWLEDGE, SKILLS, AND ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Knowledge
Philippine Digital Landscape
Digital Marketing Strategies
Automotive Industry
Skills
Digital Campaign Planning
Data Analysis & Performance Tracking
Project Management
Basic Creative Design (Canva, Adobe Photoshop)
Abilities
Media, press and influencer management
Event management
Co-marketing project management
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The physical requirements of this position involve both working inside the office or on sites that may be venues for events that the company and its brands may hold
The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures, and viewing a computer terminal
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Workstations located in air-conditioned offices with adequate lighting. Must perform work outdoors from time to time.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
