PR & Events Head

Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.

Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.

Here, you will unlock your full potential with career opportunities and learning experiences. You’ll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.

SUMMARY

The Head of PR & Events Marketing for Inchcape Philippines is in-charge of managing the organization’s communication initiatives with media personnel, KOLs and influencers and third party partners. The duty includes overseeing a team of PR members to be able to delegate tasks, writing or editing press releases prior to publication and helping the company organize events that involve the media, the industry and the local community.

ESSENTIAL DUTIES:

• Reports to the Head of Marketing for Inchcape Philippines and aligns on overall plans in relation to PR & Events Marketing for Inchcape and its portfolio of brands
• Develops a network of media and influencer contacts and manages a database of these partners for Inchcape Philippines, as well as ensuring a healthy relationship with these partners
• Develops a team of agency partners who understand the brands tone and manner and negotiates on behalf of the company for the best pricing to ensure efficiency without compromising quality
• Manages a team composed of individuals who have different skill sets in line with the 2 main functions: PR & Events Management
• Responsible in ensuring that the team delivers based on the agreed set of KPIs for the role
• Able to work with and align with the different brand strategy and management heads on the business and marketing objectives set and translate these to PR and event ideas and executions that are aligned with the objectives of each campaign or project
• Manages the PR & Events budget together with the brand strategy and management heads
• Manages the co-marketing initiatives of the brands working with the brand strategy and management head
• Works with the other functional heads (Digital & Transformation, Customer Journey, Creative Head) to be able to formulate a complete Marketing Communications plan per campaign
• Develops Sustainability programs with the team to align with campaign plans for each brand as well as the Responsible Business Framework: Places
• Ensures regular reporting of function results as required and develops strategies; tactiocs and plans to perform the functions
• Continously develops the PR & Events function along with the requirements of the company and its portfolio of brands.

QUALIFICATIONS:

• Graduate degree in any course related to the function and role required

EXPERIENCE:

•  
• Extensive experience in media management and event agency management
• Experience in strategic planning and campaign planning

KNOWLEDGE, SKILLS AND ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Knowledge
  •  Philippine media landscape
  •  Automotive industry
  •  Digital marketing  
• Skills
  •  Public relations
  •  Strategic planning
  •  Project management
  •  Press release writing
• Abilities
  •  Media, press and influencer management
  •  Event management
  •  Co-marketing project management

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.