Sales Manager - Jaguar Land Rover

Job Summary

ICATS British Motors Inc. is seeking an experienced and results-driven Sales Manager to lead our dealership sales operations. The Sales Manager will be responsible for driving vehicle sales performance, achieving profitability targets, developing a high-performing sales team, and delivering exceptional customer experiences in line with premium automotive standards.

This role requires a strong leader with extensive dealership sales experience, excellent people management skills, and a proven track record in achieving sales and customer satisfaction goals.

Key Responsibilities

Leadership and Team Development

• Lead, coach, and motivate the Sales Team to achieve individual and dealership objectives.
• Promote and model customer-first behaviors in all interactions with customers and colleagues.
• Foster strong collaboration between Sales, Service, Parts, and Administration teams.
• Identify training and development needs and ensure team members maintain the required competencies.
• Conduct performance management, coaching, and employee development initiatives.
• Effectively allocate resources to maximize performance during promotional campaigns and peak sales periods.

Sales Performance and Profitability Management

• Oversee the daily operations of the Sales Department.
• Set, monitor, and achieve new and used vehicle sales and profitability targets.
• Ensure the team maintains comprehensive knowledge of vehicle products, promotions, and marketing programs.
• Review and approve vehicle trade-ins, part exchanges, and used vehicle purchases.
• Manage preparation, repair, and presentation standards for new and used vehicle inventory.
• Approve customer discounts, goodwill gestures, and commercial arrangements within established guidelines.
• Monitor customer satisfaction and CLP results and develop action plans to improve performance.
• Ensure accurate and timely reporting of sales and manufacturer data.
• Manage vehicle inventory to maximize profitability and stock return on investment.
• Maintain agreed stock turnover targets and align inventory levels with sales demand.
• Monitor departmental sales performance, finance penetration, commission levels, and outstanding debtor balances.
• Review pricing structures, discounts, and trade-in valuations to maintain profitability.
• Ensure all sales administration, documentation, and recordkeeping are completed accurately and on time.
• Continuously improve sales processes and systems to enhance customer satisfaction and operational efficiency.

Sales Operations and Customer Experience

• Build and maintain strong professional relationships with manufacturers and dealer partners.
• Develop and execute marketing activities for new vehicle launches and pre-owned vehicle promotions.
• Ensure showroom and sales areas are maintained to the highest standards.
• Lead initiatives designed to improve customer satisfaction and loyalty.
• Support the Dealer Principal in vehicle ordering, stock management, and inventory planning.
• Assist in maintaining an optimal model mix to meet customer demand and business objectives.

Dealership Collaboration and Compliance

• Partner with the Dealer Principal in developing sales strategies and policies.
• Work closely with cross-functional teams to provide a seamless customer journey.
• Support the investigation and resolution of customer concerns and complaints.
• Encourage continuous improvement through feedback, coaching, and development.
• Adhere to all manufacturer operational guidelines and dealership policies.
• Ensure compliance with legal, environmental, health, and safety standards.
• Promote and maintain the safety and security of employees, customers, vehicles, and dealership property.

Qualifications

Education

• Bachelor's Degree in Business Administration, Marketing, Management, or a related field preferred.

Experience

• Minimum 5 years of progressive automotive sales experience.
• At least 2 to 3 years in a leadership or management role within an automotive dealership.
• Strong background in new and used vehicle sales management.
• Proven track record in achieving sales volume, profitability, and customer satisfaction targets.

Skills and Competencies

• Strong leadership and team development capabilities.
• Excellent sales management and negotiation skills.
• Financial and business acumen.
• Inventory and stock management expertise.
• Customer-focused mindset with exceptional interpersonal skills.
• Strong analytical and reporting abilities.
• Ability to drive process improvement and operational excellence.
• Proficient in dealership and CRM systems.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

• Achievement of sales volume and profitability targets
• Customer satisfaction performance (CLP, customer surveys, mystery shopping results)
• Sales process compliance and operational standards
• Market penetration and business growth targets
• Employee engagement and retention metrics
• Team training and development outcomes
• Personal development and performance objectives

Why Join ICATS British Motors Inc.?

• Be part of a leading premium automotive dealership.
• Lead a high-performing and customer-focused sales team.
• Competitive compensation and performance-based incentives.
• Career growth and professional development opportunities.
• Dynamic and collaborative work environment.

Apply now and drive your career forward with ICATS British Motors Inc. 🚘