Senior Manager, Marketing

As a Senior / Marketing Manager, you will:

• Lead a team managing more than 2 business units / brands
• Develop consumer communication campaigns and activations that will recruit quality leads, which will be successfully converted into test drives and order take.
• Design consumer communication campaigns and activations that will build our brand, driving traffic to our digital and physical sites, increasing engagement resulting in heightened brand love and loyalty.
• Work with digital team,
• Align digital strategy framework and targets to attain leads and traffic targets
• Drive SEO strategy supported by on-going monitoring of performance and progress
• Design and implement strategies that will ensure cost effective campaigns
• Constant improvement to customer journeys to extend customer lifetime value with our brands
• Leverage digital insights generated by media agencies and digital team to drive CRM and marketing automation initiatives
• Build return on investment measurement structure to build learnings and effect cost effective and impactful future activations and campaigns
• People and talent management – lead and development team under your care
• Take part in projects that may be out of your direct business scope to drive future growth, cost optimization or brand build for the organization

JOB REQUIREMENTS

• At least 8 years of experience in marketing and/or retail ecommerce in a multichannel environment
• An enthusiastic advocate for consumer marketing and a demonstrated ability to deliver results/change drive by insights from data
• Result driven with a good understanding of Demand Generation: covering both SEO & SEM approaches to leveraging Social for branding, sales driven campaigns and activations
• Knowledgeable in digital best practice: Mobile optimization, designing customer journeys, optimizing conversion rates and leads recruitment
• Adaptable, quick-thinking and solution centric individual who can keep pace with a fast-changing marketplace

Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.

Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.

Here, you will unlock your full potential with career opportunities and learning experiences. You’ll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.