BRAND MANAGER

Toyota Balkans EOOD is authorized distributor for Toyota & Lexus brands for the markets of Bulgaria, North Macedonia & Albania.

We are part of Inchcape Group, the world's leading independent automotive distribution partner that works with more than 40 of the world's most loved automotive brands to power better mobility, today and in the future. 18 000 team members work across 40 country markets in Inchcape - in Asia, Australasia and the Pacific; Central and South America; Africa; Europe and the UK. Inchcape Plc., with headquarters in London, UK, is listed on the London Stock Exchange.

Currently, we, at Toyota Balkans EOOD, are looking for a full-time Brand Manager to be a part of our Marketing team located in our office in Sofia, Bulgaria.

•  If your intention is to go above and beyond
•  If your attitude is assertive and proactive
•  If you have customers at your heart,

Take the chance and join our leading automotive company in Bulgaria.

BRAND MANAGER's role involves all processes in the product and marketing strategy development and implementation, in accordance with the respective OEM guidelines. As part of our team you will have the opportunity to experience working for the most valuable automotive brand in the world, to follow KAIZEN philosophy and to grow along with your brands.

 JOB ROLE AND RESPONSIBILITIES for Bulgaria, N. Macedonia, and Albania:

 ∙ Build Toyota models line-up marketing strategy according to the general business strategy and goals of the company

 ∙ Responsible for the entrusted models’ product strategy, relevant to market and Clients’ needs

 ∙ Develop, implement and execute annual brand plans

 ∙ Product planning and forecasting (product specification, pricing and positioning)

 ∙ Develop product pricing strategy, competitive monitoring and reporting

 ∙ Marketing investment control and reporting

 ∙ Brand communication (creative and media management through external agency);

 ∙ Lead generation: Conceptualize, develop, implement, and manage digital lead-generation campaigns

 ∙ Competitive monitoring and reporting

 ∙ Close collaboration with Business Performance team & Retail network

 ∙ Coordinate cross-functionally to ensure consistency in brand-related decisions

 ∙ Full Dealer Network support on product information and product trainings

 ∙ Contributes proactively to the sales teams motivation for successful achievement of the sales plans

 ∙ PR & Events management support

 SKILLS AND EXPERIENCE REQUIRED

 ∙ Minimum 4 years of product management experience in a multinational company

 ∙ University Degree in Marketing, Communications, Business, Economics, or related field

 ∙ Reliability and discretion: you will often learn of confidential matters and these should be dealt with appropriately.

 ∙ Good interpersonal skills and an ability to work with people of all levels within the business

 ∙ Understands associated risks and implications and exercises good judgement and confidence in taking action

 ∙ Experience in managing digital lead-generation campaigns

 ∙ Good balance of strong individuality and team playing capabilities

 ∙ Passion for cars and cutting-edge technology

 ∙ Creative thinking skills, able to solve problems with innovative approach

 ∙ Multitasking skills, able to prioritize and meet deadlines

 ∙ Ability to deliver on pre-set KPIs with little supervision;

 ∙ Action oriented with a proven ability to achieve results

 ∙ Very good communication and presentation skills

 ∙ Open-minded and eager to learn

 ∙ Excellent command of written and spoken English language

 OUR OFFER

 ∙ Opportunity for hands on experience with a world-leading automotive brand

 ∙ Positive working environment in a motivated and dynamic team

 ∙ Unlimited opportunities for personal development within Inchcape Group

 ∙ Attractive remuneration package & social benefits

We expect applications before mid December 2024. We guarantee confidentiality.