BMW General Manager

Atkins Kroll is looking for a strategic, customer-focused, and results-driven BMW General Manager to lead both Sales and Service operations for the BMW brand. This role is responsible for driving market share, profitability, operational excellence, and exceptional customer experiences across the entire BMW business.

The BMW General Manager will provide hands-on leadership across Sales and  Service while developing high-performing teams and ensuring operations consistently meet BMW brand standards.

What you’ll do

• Lead BMW Sales and Service operations to achieve sales, profitability, market share, productivity, and customer satisfaction objectives.
• Develop and execute business strategies, sales campaigns, forecasts, and financial plans aligned with company and BMW goals.
• Oversee Sales and Aftersales performance, including customer traffic, vehicle sales, service productivity, warranty compliance, recalls, campaigns, and operational standards.
• Build, coach, and develop high-performing Sales and Service teams while ensuring BMW certification and training requirements are met.
• Drive an exceptional customer experience by addressing concerns, improving service quality, and maintaining premium BMW brand standards across physical and digital touchpoints.
• Monitor financial and operational performance, ensure regulatory and BMW compliance, and use data-driven insights to identify opportunities for improvement.

About you

• Associate’s or Bachelor’s degree in Business, Management, or a related field preferred; equivalent work experience considered.
• Strong automotive sales, service, and dealership management experience, preferably within a luxury automotive brand such as BMW.
• Proven leadership and team-building skills with the ability to coach, develop, and motivate Sales and Service teams.
• Strong financial, analytical, organizational, communication, customer service, and problem-solving skills.
• Valid Guam Driver’s License required; BMW or luxury automotive brand-specific certifications and training preferred.

Start your journey

If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. You might be the perfect fit we’re looking for. Join our team and become part of a leading global automotive company that is transforming tomorrow, together.

What We Offer

Paid Time Off (PTO) – Paid Time Off is available after completion of the introductory period to support rest, work-life balance, and personal needs.

Health and Life Insurance – Access to company-sponsored medical and life insurance benefits in accordance with plan eligibility and enrollment guidelines.

Retirement Savings Plan – Eligibility to participate in the company’s retirement plan with a company match, subject to plan terms and conditions.

Employee Discount Program – Eligible employees may receive discounts on company products and services in line with company policy.

Fuel Discount – Access to fuel discount programs in accordance with partner or provider terms.

Additional Leave Benefits – Other leave benefits may include paid maternity, paternity, bereavement, and jury duty leave, in accordance with company policy and applicable laws.

Annual Salary Reviews – Compensation is reviewed annually based on performance, role responsibilities, and overall business results.

Training & Professional Development – Opportunities for training, professional development, and potential business travel to support continuous learning and career growth.

Opportunity for everyone

At Inchcape, inclusion accelerates our success. We are committed to creating a workplace where everyone feels valued, heard, and empowered to thrive. We foster an inclusive culture that reflects the communities we serve, ensuring opportunities for all.

About us

Inchcape is the leading global automotive distributor operating in 40 markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future. Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Find out more by visiting www.inchcape.com.