The Marketing Manager develops and executes comprehensive marketing plans and programs to achieve business goals and OEM commitments. This role will oversee initiatives that deliver consumer marketing and brand health objectives for a multi brand organization. In this role, you must be an effective communicator with strong leadership abilities. You must be a forward thinker and sound decision maker.
This role supports all business units and reports into Marketing & BMW Franchise Director.
ESSENTIAL DUTIES
Strategy Development: Create and execute marketing plans aimed at achieving business objectives; Perform market research as needed.
Campaign Management: Designing, implementing, and evaluating marketing campaigns across various channels, ensuring they align with the overall strategy. Track lead generation and pivot initiatives if necessary.
Fresh Thinker: Consistently bring fresh and novel ideas, perspectives, and innovative solutions to the marketing programs.
Budget Management: Manage marketing budget, ensuring cost-effective use of resources and maximizing ROI.
Strong Leadership: Effectively lead and mentor the marketing team, fostering a collaborative and innovative environment.
Performance Analysis: Monitoring and analyzing campaign performance through metrics and KPIs, using data to make informed adjustments and improvements.
Brand Management (Multi Brand): Developing and maintaining the brand image of the company and all OEMs, ensuring CI guidelines are adhered to, and consistency in messaging and visuals across all platforms. Regularly assess brand awareness, perception, loyalty, and overall sentiments.
Collaboration: Working closely with other departments such as sales, product development, service, and business development center to align marketing efforts with business goals.
Market Trends: Staying ahead of industry trends and consumer behavior changes to adapt strategies accordingly.
Stakeholder Engagement: Communicating with stakeholders, including senior management, OEM partners, external partners, and customers to share success stories, gather insights, and gain feedback on initiatives and programs.
QUALIFICATIONS
Education
Bachelor’s degree in business, marketing, or communications. MBA Degree preferred.
Experience
Minimum of 5-7 years of experience in marketing.
Proven experience in developing and executing marketing plans.
Experience in P&L management.
Experience in managing a team of at least three.
Minimum of 2 years in consumer marketing.
HEALTH, SAFETY, AND ENVIRONMENT (HSE) ACCOUNTABILITIES
Responsibilities
Ensure a healthy and safe workplace
Ensure employees are trained in and adhere to standard work procedures
Identify and initiate correction of hazards
Assess and meet HSE needs of individual employees
Key Activities
Train employees in safe work practices and procedures and ensure compliance
Inspect plant specifically for HSE problems
Stop any unsafe work practices
Report and analyze incidents and initiate preventative actions
Accountability Measures
Performance review
Incident investigation
Inspections and audits
Incident and Near Hit frequency by location
Involved in and support HSE Committee or equivalent
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical requirements of this position involve sedentary work, which involves sitting most of the time
Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body
The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures, and viewing a computer terminal
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Workstations located in air-conditioned offices with adequate lighting. Must perform work outdoors from time to time.
SUPERVISORY RESPONSIBILITY
This position has direct supervisory responsibility
OTHER DUTIES
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
