Sales Associate - Used Car

SUMMARY

In this role you will be responsible for selling used and new vehicles at dealership gross profit, volume, and customer satisfaction standards. This role requires exceptional customer service skills, strong sales abilities, and a passion for automobiles. The Sales Associate is expected to meet sales goals, foster customer relationships, and maintain product knowledge to effectively showcase the dealership's used and new vehicle inventory.

ESSENTIAL DUTIES

• Satisfies the transportation needs of vehicle purchasers.
• Attends OEM trainings/ pass testing as required by OEM.
• Sells/leases and delivers a minimum number of units per month as determined by management.
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Answer incoming phone calls in a prompt, polite, and professional manner. Screen calls, direct them to the proper party, and/or obtains enough information to allow for follow-up that is convenient for the customer.
• Operates office machines such as computer, typewriter, adding machine, calculator, and copier as needed.
• Files correspondence, and other records.
• Makes copies of correspondence or other printed matter.
• Maintains knowledge of basic Sales department information to act as a resource for incoming callers requesting such information.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application, and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Utilizes dealership sales control and follow-up system.
• Exhibits high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Attends product and sales training courses as requested by sales manager.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values, and is able to explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
• Writes complete sales orders and processes paperwork in accordance with established dealership policies.
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Maintain up-to-date knowledge of the dealership’s inventory, promotions, and market trends. Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains a professional appearance and a neat work area.
• Reports to work on time every day as scheduled

QUALIFICATIONS

• Education
  • High school diploma or equivalent
• Experience
  • Previous sales experience preferred
• Licensure
  • Guam’s Driver’s License

KNOWLEDGE, SKILLS, AND ABILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge

• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

• Persuasion — Persuading others to change their minds or behavior.
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Service Orientation — Actively looking for ways to help people.
• Speaking — Talking to others to convey information effectively.
• Negotiation — Bringing others together and trying to reconcile differences.

Abilities

• Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Speech Clarity — The ability to speak clearly so others can understand you.
• Speech Recognition — The ability to identify and understand the speech of another person.
• Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

HEALTH, SAFETY, AND ENVIRONMENT (HSE) ACCOUNTABILITIES

• Responsibilities
  • Follow standard safe work procedures
  • Identify and report hazards and environmental aspects
  • Follow reasonable instructions
  • Act responsibly for the safety of self and others
  • Participate in HSE improvement activities
  • Wear designated personal protective equipment
  • Ensure tools are in a safe condition before use
  • Adhere to site safety rules
  • Respond to spills or environmental incidents immediately
• Key Activities
  • Report all unsafe situations immediately to supervisor/manager
  • Take corrective action within own ability and report to supervisor
  • Report all injuries, near hits, and plant or equipment damage
  • Support fellow employees
  • Support HSE communities
  • Ask about and keep informed of workplace hazards
  • Attend training as requested
•  

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to walk long distance, sit, bend, squat, climb up and down stairs, reach, push, pull, stand for long periods of time.
• Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work environment is in an air-conditioned well-lit building and there will be period of times working outdoors.

SUPERVISORY RESPONSIBILITY

This position has no direct supervisory responsibility

OTHER DUTIES

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time, with or without notice.