Social Media Specialist

SUMMARY

The Social Media Specialist is responsible for managing and evolving the company’s social media presence across all platforms to strengthen brand awareness, engagement, and community connection. This role develops and executes content strategies that align with Atkins Kroll’s brand voice, marketing priorities, and campaign objectives while staying current on social media trends and best practices.

Working closely with the Public Relations role and Marketing Strategists, the Social Media Specialist supports campaigns, launches, events, and ongoing initiatives by creating compelling, platform-appropriate content that reflects the company’s values and connects with audiences in a meaningful way. This role is responsible for concepting, creating and publishing original social-first content, including short-form video, photography, and written posts, to support campaigns, events and day-to-day brand storytelling.

The Social Media Specialist works within the Marketing team and collaborates closely with their counterparts within the marketing team. The Social Media Specialist works cross-functionally with all business units and reports to the Marketing Manager.

ESSENTIAL DUTIES

1. Social Media Management – Maintain a social media content calendar aligned with marketing campaigns, promotions, events, and seasonal initiatives. Monitors platform performance and engagement, using insights to optimize content and posting cadence.

2. Content Development & Execution - Develop and publish original social media content, including copy, visuals, short-form video, stories, and reels. Collaborate with the Graphic Artist, Public Relations role, and Marketing Strategists to execute campaign and storytelling initiatives across social channels. Adapt content for platform-specific formats, trends, and best practices.

3. Brand Voice & Messaging – Uphold and consistently apply the company’s brand voice, tone, and visual standards across all social platforms. Engage with the community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner. Support community initiatives, partnerships, and events through planned and real-time social coverage.

4. Trend Awareness & Optimization – Stay current on social media trends, platform updates, and emerging best practices. Identify opportunities to test new content formats and features that align with brand goals. Proactively recommend improvements to existing social pages and content approaches.

5. Cross-Functional Collaboration – Work closely with the Public Relations role to support press announcements, community initiatives, and external messaging. Partner with Marketing Strategists to execute campaigns, promotions, and launches across social channels. Coordinate with internal teams to gather content, approvals, and information needed to support department initiatives.

HEALTH, SAFETY, AND ENVIRONMENT (HSE) ACCOUNTABILITIES

• Responsibilities
  • Ensure a healthy and safe workplace
  • Ensure employees are trained in and adhere to standard work procedures
  • Identify and initiate correction of hazards
  • Assess and meet HSE needs of individual employees
• Key Activities
  • Train employees in safe work practices and procedures and ensure compliance
  • Inspect plant specifically for HSE problems
  • Stop any unsafe work practices
  • Report and analyze incidents and initiate preventative actions
• Accountability Measures
  • Performance review
  • Incident investigation
  • Inspections and audits
  • Incident and Near Hit frequency by location
  • Involved in and support HSE Committee or equivalent

QUALIFICATIONS

• Education
  • High school diploma or equivalent
  • Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, Digital Media, or a related field preferred.

• Experience
  • 2–4 years of experience managing social media platforms for a brand or organization.
  • Familiarity with social media analytics, content scheduling tools, and performance optimization.
  • Experience creating platform-specific content, including copy, visuals, and short-form video.
  • Experience supporting marketing campaigns, promotions, or events through social channels.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The physical requirements of this position involve sedentary work, which involves sitting most of the time
• Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body
• The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures, and viewing a computer terminal

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Workstations located in air-conditioned offices with adequate lighting.  Must perform work outdoors from time to time.

SUPERVISORY RESPONSIBILITY

This position has no direct supervisory responsibility

OTHER DUTIES

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time, with or without notice.