Marketing Manager

Marketing Manager 

Summary and Purpose of the Role:

The Brand & Marketing Manager for Jaguar Land Rover Baltics is responsible for driving brand strategy, marketing, and public relations across the region to strengthen the Jaguar Land Rover portfolio. The role ensures alignment with global JLR and Inchcape strategies, leads digital and CRM initiatives, supports commercial performance, and maintains strong relationships with media, retailers, and strategic partners.

Primary Responsibilities:

• Lead brand positioning and execute integrated marketing and PR strategies for Jaguar Land Rover across the Baltic region.
• Align regional initiatives with global JLR and Inchcape objectives, managing key stakeholder relationships.
• Represent Jaguar Land Rover through premium campaigns, events, and strategic partnerships to strengthen brand equity.
• Support commercial goals by driving lead generation, customer journey optimization, and CRM initiatives.
• Oversee JLR digital platforms, maximizing traffic, engagement, and brand visibility.
• Implement innovative digital solutions and marketing process improvements for greater efficiency.
• Manage product and pricing strategy in line with brand and market positioning.
• Collaborate with Sales, Aftersales, and Customer Experience teams to ensure cohesive business outcomes.
• Maintain strong relationships with agencies, media, influencers, and brand partners.
• Ensure marketing compliance and establish structured, scalable marketing processes.

Qualifications & Skills:

• 6+ years of experience in senior brand or marketing leadership roles, ideally within luxury or premium sectors.
• Proven ability to drive brand equity while achieving tangible commercial outcomes.
• Strong expertise in data-driven marketing, CRM, and digital marketing transformation.
• Experience working within complex, matrixed organizations and global brand frameworks.
• Outstanding leadership, stakeholder management, and communication skills.
• Fluency in English and Lithuanian.

We offer:

• Lead a prestigious global brand and make a real impact in the Baltic automotive market.
• Work on high-profile, purpose-driven projects that directly influence customer loyalty and brand growth.
• Access to world-class learning and development programs from Jaguar Land Rover’s global network.
• Collaborate in a diverse, international team with opportunities to connect across regions and functions.
• Thrive in a culture that values innovation, leadership, and your fresh ideas.
• Enjoy a competitive salary, performance bonuses, company car, and a benefits package designed to support your success and well-being.

Renumeration: 5000-6500 EUR gross. Performance-based bonuses that reflect both team and individual contributions, a company car, and a range of additional benefits designed to enhance the employee experience.

Inchcape is the leading independent multi-brand global automotive distributor, with strong fundamentals and significant growth opportunities ahead. Inchcape operates in over 40 markets and geographies.

We are proud of our long-term proven successful experience in the automotive business and customer service in Lithuania, representing BMW, MINI, BMW MOTORRAD, BYD, FORD, JAGUAR, LAND ROVER, MAZDA, BRAVOAUTO brands, developing new and used car businesses and providing our customers with full integration of after-sales service.

With a professional and ambitious team of nearly 400 employees in Lithuania, we are building a responsible & sustainable business with a commitment to deliver only the best experience for our customers.

At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone.