Data Analyst & CRM Manager Toyota & Lexus

Date: 16 Feb 2024

Location: Zaventem, Belgium

Company: inchcape

About the Job:

Are you a marketing enthusiast who thrives on transforming data into marketing insights and strategies? We are looking for a Data analyst & CRM Manager to join our team and play a vital role in our marketing success. You will be responsible for collecting and analyzing marketing data from various sources, including web analytics, CRM systems, and marketing automation tools. Your insights will drive campaign performance and customer behavior, enabling us to tailor our marketing strategies for different customer segments.

 

Responsibilities:

  • Data Analysis: Dive deep into marketing data to assess campaign performance and customer behavior, providing actionable insights and recommendations for improving marketing strategies. Customize reports and dashboards to support unique departmental or stakeholder needs.
  • Customer Segmentation: Segment our customer base based on demographics, behaviour, and other relevant criteria to tailor marketing strategies for different customer groups.
  • Marketing Reporting: Create and maintain marketing performance dashboards and reports, automating the process to ensure up-to-date and timely reports.
  • Campaign Evaluation: Assess marketing campaign effectiveness, calculate ROI, and offer improvement recommendations. Streamline marketing and campaign reporting into performance reporting and action plans, while empowering the CRM manager to automate reports and translate them into actionable insights and recommendations.
  • Documentation: Maintain documentation of report creation processes, data sources, and report specifications for reference and knowledge sharing.I
  • Data Management: Data Management: Implement data governance, maintain data integrity, assure data quality, and oversee customer data collection and organization for a 360-degree customer view, in compliance with relevant regulations and data protection standards such as GDPR.

 

Your profile:

We are seeking a talented and data-savvy CRM Data Manager who possesses the following qualifications:

  • Min 5 years of experience in data management and analytics
  • Strong analytical and data interpretation skills.
  • Proficiency in analytics, CRM systems, and marketing automation tools.
  • The ability to translate data into actionable insights and recommendations.
  • Proficient in creating and maintaining marketing performance dashboards and reports, with the ability to provide clear guidance and direction in setting up dashboards for others.
  • Knowledge of campaign evaluation techniques and ROI measurement.
  • Excellent documentation and data governance skills.
  • Familiarity with data protection regulations, such as GDPR.
  • Strong data accuracy and consistency focus with robust quality assurance and data management skills.
  • A passion for personalized marketing and customer engagement.
  • Fluent in either Dutch or French and good level of the other and English.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.