PR & Event Manager BYD

About Inchcape Belux
Inchcape is the leading global automotive distributor operating in more than 40 markets. In Belgium and Luxembourg, we are the exclusive partner of Toyota, Lexus, and BYD. And through bravoauto, we offer 20 brands of quality used cars. To sustainably power better mobility today and in the future, together.

Introduction

As PR & Event Manager for BYD, you will be responsible for rolling out creative PR campaigns and organizing impactful events that resonate with our target audience and strengthen our brand identity. You’ll be part of a dynamic team within the fast-growing automotive sector.

Key Responsibilities:

Public Relations & Brand Communication

• Develop a PR roadmap for the BeLux market and coordinate its execution.
• Manage press releases, press conferences, product launches, and influencer campaigns.
• Build and maintain strong relationships with media outlets, influencers, and opinion leaders.
• Create inspiring content that reflects the brand’s vision on innovation, sustainability, and design.
• Ensure broad visibility across various media channels: lifestyle, technology, news, etc.
• Monitor the impact of PR activities and optimize based on data insights.

Event Management

• Organize brand and press activities such as auto shows, dealer meetings, and product launches.
• Coordinate all brand activations and sponsorships (Brussels Motor Show, summer activations…).
• Support dealers in organizing local events.
• Collaborate with internal teams and external partners to ensure flawless execution, including budget and logistics management.

Crisis Communication

• Identify risks and proactively address sector-related and brand-specific issues.
• Develop communication strategies for sensitive situations.

Why join Inchcape Belux?

• Join a global, values-driven organization transforming the automotive industry.
• Competitive compensation package including a company car and benefits like meal vouchers, insurance, and more.
• Flexible work schedules with hybrid working options (up to 2 days remote).
• Opportunities for career growth and professional development in an innovative international setting.
• Work with renowned brands such as Toyota, Lexus, and BYD.
• Be part of a passionate, inclusive team with a collaborative and forward-thinking culture.

Talent Acquisition Partner: Laurine Akwesi

Inchcape Belux is an equal opportunity employer. We encourage applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, or disability.