UX/UI & CRO Expert

Date: 3 Oct 2023

Location: Zaventem, Belgium

Company: inchcape


The UX/UI & CRO Expert analyses the Toyota and Lexus websites to increase conversion rates and ensure customer satisfaction. The position will drive optimization capabilities to impact the overall business results.

To do this, the UX/UI & CRO Expert will:

  • Help users get things done with minimum effort by defining the entire path (funnel) that users take to reach the goal;
  • Analyze the behavior of users;
  • Collect user data (Google analytics / Contentsquare / Usabilla /…);
  • Carry out usability tests (A/B tests);
  • Provide insights / data / recommendations;
  • Define action plans to improve conversion;
  • Design wireframes in line with business objectives and customer needs;
  • Execute benchmarks and collaborate with other countries to share best practices.


•    Demonstrable experience in digital marketing 3-5 years (UX/UI design and/or CRO)
•    Experience in digital measurement / web analysis 
•    Good analytical and visual thinking skills, with the ability to identify business needs, pain points and opportunities, prioritize findings, draw conclusions, and develop actionable recommendations and roadmaps
•    Creative
•    Storyteller 
•    Prototype / Wireframe tool like Figma, Adobe XD, Miro ...
•    French or Dutch + English
•    Project management skills
•    Innovative 
•    Proactive 
•    Problem solving
•    Collaborative 
•    Process driven

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.